- Simplicity of style and function is the ultimate expression of elegance in form. A diet of only the most essential data and design elements optimizes the message and inspires a user’s confidence in the personality, product or services being offered.
- Consistency in the delivery of visual communication is the signature of a top-quality web site. It adds polish to the experience by unifying competing elements into a singular powerful message.
- Navigability goes beyond the clicking of links. It means effortless site paths, a hierarchy of information, and a straightforward structure. It is the beneficiary of simplicity and consistency.
